Social Media Checks review a candidate’s publicly available online content to identify potential reputational risks, such as hate speech, violent content, or offensive language. This check can help assess whether a candidate’s online presence aligns with your  company values and risk tolerance.

In this article

• Details about Social Media checks
  • How do social media checks work?
• Order this check
  • Turnaround time for this check
• Stages of this check
  • Applicant experience
• Next steps
   

Details about Social Media checks

Not sure if Certn’s social media checks are right for your needs? Here are a few key ways that this background check can benefit your company:

• Prevent the cost of a bad hire. Replacing a bad hire can cost 30% of their annual salary. For a senior-level role, that’s easily over $50K. Manage costs and protect your workplace culture.
• Protect your brand. Employees’ social media activity can reflect poorly on your brand. Companies with a social media storm or public relations crisis lose customers, revenue, partners, investors, and, most critically, trust.
• Get more insight into candidates. Employees who might engage in workplace violence, such as verbal abuse, threats, racist remarks, hate speech, or sexual harassment, may not have a recorded criminal past in a background check. Our Social Media Check can surface potential risk indicators not captured by other checks.

How do social media checks work? 

To identify potential risk indicators in public content relevant to your candidate, our check’s analysis considers the visual content of images, the text content of written posts, and even text in images, when such text is decipherable by our check. This flexibility allows our check’s analysis to include a wide variety of content types. Examples of images with written content that our check may be able to flag include captioned images (such as memes) and images containing signage.

In order for our social media checks to retrieve posts related to your candidate, Certn collects details about your candidate to help identify them and their social media profiles.

Order this check

To order a Social Media check from CertnCentric you must have the candidate’s email address. For more information on ordering checks through CertnCentric, see the Order checks Certn Help article. 

Turnaround time for this check

On average, Certn’s Social Media checks are completed within 3 business days of a candidate submitting their information.

Stages of this check

Identity Verification checks ordered through Certn’s new platform go through the following stages:

Applicant experience

Your candidate must consent to this check. When you order a Social Media check, your candidate receives an email inviting them to complete an online form for the included checks. Through this process, a candidate will supply Certn with their:  

• consent and authorization to run the check,
• full name (including previous names and aliases),
• date of birth,
• address details and when they started living there, as well as
• address details of the position for which they are applying (includes options for no specific address and remote work).
• Social media handles or account URLs

Our check accepts social media handles (public usernames) and account URLs from Instagram, Facebook, TikTok, LinkedIn, Twitter, and Youtube.

Next steps

After you've placed your order and Certn has received the required details from your candidate, the check begins processing.

You can view case and check results in the client portal. Learn more in our Manage your cases Certn Help article.